Earlier today, I started thinking back to a business class I took last year and some basic principles we'd learned. This led me to start wondering what some of the oddest marketing campaigns ever had to be. So today I started to embark on a journey that leads to this posting and that I hope will lead to more. Welcome to what I like to call "Unusual Marketing Strategies".
This picture comes to me from a friend of mine in Missouri. It is a sign that her "crazy neighbors" set up along their road while they were trying to sell some puppies. It seems normal enough at first, but there's one thing that really makes this all worthwhile. It says "Free Ugly Puppies". These are not your normal puppies that are given away for free. These are free, ugly puppies. I've never met anyone in my life who is on a quest to find ugly puppies. Why are they openly and blatantly advertising something no one really wants?
BUT conversely... if someone told you they were going to show you the ugliest puppy ever would you turn that down, probably not. If I was given the opportunity to look at a hideous, seven eyed, two legged puppy, that is an opportunity I would take in a moment.
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